Skills: Graphic Design, Copywriting, Ideation
Every day a new creative brief is shared with the 38k+ strong Twitter community. They are then challenged to respond with instinctive ideas, and the best entries are rewarded.
The brief usually follows the structure of ‘create an advert for X’. For example, “create an advert for bubble bath” or “create an advert for alphabetti spaghetti” (see below).
Brands and companies can also enlist the creativity of the community (for a fee) - which leads to a huge amount of fresh, interesting designs to help promote an actual campaign. As the designs are all shared on Twitter it can - and often does - help the campaign to trend.
Recently, Earth Hour asked the community to “Create posters to encourage people around the world to take part in @EarthHour - 26th March, 8:30pm GMT & share how you can get involved. #EarthHour”. This brief generated 896 mentions on Twitter, and over 170 submissions from designers in 23 countries.
After reading the brief, I will quickly ideate with pen and paper. This typically looks like a mind map, with the brief text in the centre and around it I will explore different creative directions with copy or basic sketches.
Once I like a direction or theme I will focus on copy making sure the idea is neat, concise, and ultimately achieves the objective of the brief.
Then, using Canva, Photoshop, or simply using paper and pen/pencil, I’ll visually design my idea.
Once happy, I then share on Twitter, using the copy and # from the brief.